Linticular Media
An article by Mashable’s, Todd Wasserman, recently caught my eye (pun intended). According to the article, the ANAR Foundation (Aid to Children and Adolescents at Risk), recently created a billboard that will allow people to view the same billboard but see a completely different message based on your visual vantage point.
“The feat is achieved by use of lenticular printing, which allows different images to be seen depending on the vantage point. In this case, if the billboard is seen by children under 1.3 meters (about 4 feet 3 inches), then the message, “If somebody hurts you, phone us and we’ll help you” appears along with a phone number for the ANAR Foundation (Aid to Children and Adolescents at Risk). There’s also a message just for adults, a warning saying, “Sometimes child abuse is only visible to the child suffering it” (Wasserman, 2013).
The potential benefits of this emerging media is just now being realized and I would not be surprised if we see a resurgence in the popularity of roadside billboards in the near future.
Reference
Snapily. (2012, July 17). [Image] Retrieved from What Is Lenticular Printing?: http://www.snapily.com/blog/what-is-lenticular-printing/
Wasserman, T. (2013, May 06). Mashable Business. Retrieved from Billboard Shows Different Messages for Kids and Adults: http://mashable.com/2013/05/06/billboard-message-children-lenticular/
YouTube. (2013, April 24). Grey Spain. Retrieved from FUNDACIÓN ANAR. “ONLY FOR CHILDREN”: https://www.youtube.com/watch?feature=player_embedded&v=6zoCDyQSH0o#!
May 7, 2013 at 2:51 pm
Aid to Children and Adolescents at Risk? What about the other kids (you know, the children of white, middle-class or wealthy people) whom everyone thinks ineligible for having problems? They are not, in fact, immune to having problems, and sometimes they have severe problems precisely because no one sees them as being capable of being abused or exploited or having any other kind of problem (because they’re “privileged”).
Shame on anyone who uses the phrase “at risk children!” Every single child and adolescent of every color, from every kind of neighborhood and each gender, is at risk. No exceptions. It’s time to retire the phrase “at risk child” and all the stupid, aloof-from-reality, liberal guilt-tinged thinking behind it.