Mirror, mirror on the wall…
This Sunday morning, while enjoying my morning cup of coffee, I saw a story on CBS Sunday News that immediately captured my attention. Uniqlo, a leading global clothing supplier just recently opened their flagship store in New York City and people were lined up for blocks in order to be the first shoppers to step inside this new store. The New York Uniqlo store boasts 85,000 thousand square feet and has 100 dressing rooms. As I’m watching this story I am thinking to myself, “Besides being a monstrous store, what makes this clothing store different from other similar stores?” I had my answer just a few moments later: the Uniqlo Magic Mirror.
The Uniqlo Magic Mirror allows customer to try on any piece of clothing, stand in front of this “magic mirror”, and view themselves, not only in the color they picked out, but the mirror displays the item/items of clothing in every color that it comes in.
Shopping during your lunch break? Pressed for time? For the customers who are limited on time, this is a very convenient feature. Customers can see themselves wearing the item/items of clothing in a variety of colors without ever having to make extra trips to the changing room.