Paradise Grill

 

Focus:

15 second commercial to run on Friday morning news, 5 strategically placed billboards, a Facebook coupon advertisement, ¼ page ad in Food section of the local Sunday newspaper

The Brand:

Strengths

Restaurant offers exotic dishes such as Korean Bulgogi and Seared Shark, extraordinary ambiance, and distinguished customer service

Weaknesses

Modest accommodations, overly-exotic menu choices that may not be right for all, unaccommodating to smaller children

Audience Demographics:

Middle to Upper income families, ages 45-75, well traveled, adventurous, appreciative of the finer things in life

Content Points:

  • Exotic menu selections
  • Ambiance
  • Customer service
  • Demographic served

 

Evergreen Transportation, LLC

 

Focus:

Advertisement on C.H. Robinson load boards, Postcard and direct mail advertisements to local manufacturing plants, 1 page advertisement in TheTrucker.Com

The Brand:

Strengths

On-time guaranteed delivery, On-call 24/7 customer service, Low-rates, Local and OTR delivery, Over-seas delivery

Weaknesses

Limited trucks, Must book in advance, No Less-Than-Truck-Load shipping options

Audience Demographics:

Manufacturing plants, Companies needing to move large shipments, Small companies looking to save money on shipments

Content Points:

  • Locally owned and operated
  • Inexpensive
  • Advance scheduling
  • On-Call 24/7 customer service
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